Sunrise – AI Generated Instagram Influencer

On Sunrise for Channel 7, Amanda discussed the case of an AI-generated Instagram influencer who managed to convince people she was not only real, but sitting front row at Wimbledon.

It might sound amusing, but it raises serious concerns. What happens when these fake personas start:

• Scamming vulnerable people out of money?

• Promoting fake products through non-existent businesses?

• Influencing public opinion with zero accountability?

Federal governments have been aware of this for over a decade. So why has so little been done? Because sometimes it’s convenient to let a problem spiral, so when they finally step in with “emergency legislation,” the public welcomes it without questioning what freedoms might be lost in the process.

It’s not just about AI. It’s about trust, truth, and who gets to control both.