• BY Amanda Rose
06 Feb

Do you feel you’re lacking focus, or your business has changed but you can’t seem to articulate why you’re different to everyone else? Do you feel as though you’re not fully representing and communicating your true value to people and the business world. You need to review your brand. Branding is not just for large companies, it is also both for you personally and for your business (regardless of its size). Your brand is your Read More

  • BY Amanda Rose
20 Dec

There’s no doubt about the infrastructure boom happening in several Australian states. New South Wales is seeing a boost in residential & commercial developments, the WestConnex and NorhConnex tunnels, the upcoming Western Sydney Airport, and the major M12 motorway, to name just a few. In Victoria, there are major projects popping up in Melbourne, and Adelaide is still building major roads after its Superway. And don't forget Brisba Read More

  • BY Amanda Rose
18 Oct

I gave up using the term ‘marketing’ many years ago and started to use the term ‘Strategic Connecting’. Why would I stop using a term that is so commonly employed? Because marketing has become a word that means everything yet can also mean nothing — all at the same time. Marketing departments and managers can create campaigns, plans and strategies without having to leave their desk. This is not going to build a brand or cre Read More

  • BY Amanda Rose
29 Aug

We know you want your brand to be a leader in your industry -- and it's the same whether it's your personal brand or your business brand. Doing this means you have to keep promoting your expertise to the world, and that requires creating content. For most business people this is an excruciating task. We're already time-poor, and the idea of producing a piece of content to be distributed via a blog, the media or even a newsletter ca Read More

  • BY Amanda Rose
20 Jun

I get a lot of different questions, but the one question I am asked most is “how can I make more money?” Simple. Start cutting out time wasters in your life. These wastes of your time may be people you’re spending time with, distractions like television and computer games -- or the very common partying every weekend and drinking a little too much, If you calculate the amount of time you waste on these activities, you will so Read More

  • BY Amanda Rose
30 May

Being a CEO, a business owner, or a busy executive, you really don’t have time to take an extra breath -- let alone invest your time in networking activities. You know you need to be doing it, but you just can’t seem to generate enough effort to go out and hit it -- and hit it well. However, there are ways you can network for just two hours a week; and get a great result. I like to refer to it as Strategic Connecting ... 'netw Read More

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"Amanda never ceases to amaze me with giving spirit and tremendous creative focus. If she can't create your niche, no one can."

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