Content is king. And, well… queen too. Always has been and always will be. It’s how you spread your word and brand, and it’s one of the crucial ways to attract new business and keep ongoing business engaged. So if you are producing great content and sharing it via your networks, clients and to the world in general you have a better chance of establishing yourself and your business as leaders in your industry. Without  Read More

Every employee should be marketing your brand, even if they are not part of your marketing team. But there is a difference between classic sales marketing and the 'brand influencing' we're talking about here. The worst thing you can tell your non-marketing employees is that times have changed and they need also be “sales people” for your business. Instead, take the approach that each employee is a brand influencer. Employees need to  Read More

Small business owners often talk about having to invest into hiring someone to help them with their SEO. They are bombarded by SEO experts suggesting they build a new website, run regular reports and pay an "experts" thousands (sometimes per month) to help with their organic Google ranking. This is the wrong approach. Small businesses that have no intentions of competing with big brands on a global scale are better off inve Read More

Content is king when it comes to building your profile as an expert in your industry. This is how you demonstrate your expertise, tell your story, and engage the world. You need to be producing high quality content on a regular basis -- and making sure as many people as possible see it and read it. But how do you make sure you are leveraging that one piece of content as much as you can? Here’s how. Take your 400- Read More

Whether you are the CEO of a company or a small business owner, if the right people don’t know about you -- and hear from you regularly -- you are missing out on opportunities to build your brand and business. Building your profile is more than just appearing in the media. These days you have many more options and no longer have to rely on the media outlets to ‘choose’ your story. Stage one: Build your prof Read More

Business coaching seems to be a booming industry. But unfortunately this means there are a growing number of people charging for business coaching services without delivering anything of value -- and in some cases actually doing damage to their clients’ personal brands, careers and businesses. One problem is that ‘business coach’ is now a term used by unscrupulous people who haven’t the experience or track r Read More