• BY Amanda Rose
11 Apr

David Jone’s (DJ's) was built on two things, quality products and service. Because of this, over the years they developed a strong following of men and women ranging from Gen X to baby boomers who wanted just that. There has always been a perceived "war" between Myer and DJ’s when in reality there was no need. Yes, they were competitors but only indirectly because DJ’s had a completely different offering and market to M Read More

  • BY Amanda Rose
07 Apr

If you are currently studying then you are soon to find out that the business world is very different to the enjoyable, socially comfortable world of school, Uni and TAFE. There are steps you can take now, even though may seem premature, will help build your brand, profile and connections for when you need them most – in the workforce. Here are 5 helpful tips to do NOW for your future: 1. Review your Facebook account(s) and Read More

  • BY Amanda Rose
02 Apr

Let’s face it, someone mentions the word "accounting" we cringe. We automatically think "tax time" This is the single biggest marketing issue facing accountants. How can they be seen as more than just "tax accountants" and also be differentiated from all the other accountants in the business world. A great example of how to turn drab into fab when it comes to accountants and marketing is Business By Numbers.(previously name Read More

  • BY Amanda Rose
31 Mar

Branding is like the personality and integrity of a product, business or person. If your brand is perceived to be untrustworthy, not delivering on a promise or even if it is seemingly unfriendly to your market - then this can have a direct impact on your bottom line as people will choose to do business elsewhere. To ensure you have a quality "brand" for your small business, consider the following: · Google your bus Read More

  • BY Amanda Rose
13 Mar

Would you believe it, honesty is now considered a niche service and strategy implemented by the leading (and soon to be leading) businesses. Consumers and clients have been "once bitten twice shy" so to speak, with the level of trust depleting by the minute with false claims, tricky marketing and sneaky sales strategies. The most common form of dishonesty in the world of business is deception and thanks to the Shonky Awards by CHOICE, Read More

  • BY Amanda Rose
17 Feb

Branding for business has been around for a long time, Coca Cola is a good example of a company who knows how to expose and keep a long lasting brand. However, there is now a strong focus on your ‘personal’ brand, that is, how you are perceived by the outside world. Personal brands are more fragile than a corporate brand and easier to damage due to human nature and human error. Personal brand wasn’t much of an issue  Read More

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