• BY Amanda Rose
03 Oct

If you haven't heard of the movement Destroy the Joint (http://www.facebook.com/DestroyTheJoint) then you are missing out on one of the fastest growing, intense social media campaigns I have seen. This movement was established in response to Alan Jones saying "Women are destroying the joint - Christine Nixon in Melbourne, Clover Moore here. Honestly" (http://www.mamamia.com.au/news/alan-jones/) . They have a Facebook page and Twitter acc Read More

  • BY Amanda Rose
01 Oct

Alan Jones is Australia's number one shock jock on the airwaves with his breakfast show on 2GB. His brand has been crafted over decades of being the man willing to "say it as it is" and "be the voice of his people". Obviously he has been doing something right as he has an unbelievable high rating of 19.1% of audience share in 2011 (http://www.dailytelegraph.com.au/entertainment/sydney-confidential/gbs-alan-jones-reclaims-title-of-most-lis Read More

  • BY Amanda Rose
27 Sep

I had the pleasure of experiencing the wonders of Circus Oz at Riverside Theatres. It was a sensation for the eyes and the ears. I was surprised though, to see it was one of the best examples of teamwork I have seen. Most of the acts required at least two people to work together to make something happen. For example, the strongest male was the foundation for holding up agile participants. You can't reverse that and have a wonderful p Read More

  • BY Amanda Rose
22 Sep

What is my 100 Day Plan and why did I decide to do it? The 100 Day Plan is a list of items of activities, jobs, ideas and goals that I would like to achieve, get rid of, finish or try within 100 days. I have a list of 100 items for health, work and life. If I don't change what I am doing then nothing will change right? It is also very important to me to be an example. I want you and everyone else to see that it CAN be done. I Read More

  • BY Amanda Rose
28 Aug

I have talked about honesty branding before, now I'd like to discuss one of the most powerful words. Sorry. Your brand is how you are perceived. People have an emotional connection to that brand (you). Now when we make mistakes, it is human nature to want to cover it up and lie about it. We fear that this mistake will destroy what we have spent many years building. Not true. There is nothing more refreshing than someone admitt Read More

  • BY Amanda Rose
23 May

We've all been shafted. It's almost a rite of passage in business, especially if you are a leader in your field. A friend mentioned to me she was in discussions with a colleague on an idea they were to develop together. Three months later she received a marketing email from a competitor promoting their EXACT idea. What can one learn to avoid this happening? 1. As much as possible, only discuss ideas with people who are far r Read More

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