• BY Amanda Rose
13 Oct

There are many people overtly confident that the Liberal Party will win the next Federal Election. With a landslide victory in the QLD State Elections and also a big swing in the NSW Local Council Elections (http://www.abc.net.au/news/2012-09-09/liberals-celebrate-nsw-election-swings/4251144); I can understand why this is the case. However, in its current form, the LIberal party must consider how they are perceived by the people who w Read More

  • BY Amanda Rose
12 Oct

The current Federal Government has upset alot of people. They seem to be riddled with controversy, confusion and lies. Although despite things such as “there will never be a carbon tax under my Government (http://www.youtube.com/watch?v=d5pzSvSCUZo)” incident where Julia Gillard lied to the people of Australia and actually introduced the Carbon Tax, we have forgotten one thing. Our need for never-ending hope. Whether Read More

  • BY Amanda Rose
08 Oct

I am sure you have heard the saying "short term gain for long term pain". This is a very common occurrence in business as people are looking for a quick dollar and to fast track a sale. Building relationships and lots of them is the only way to develop long standing and relevant opportunities for your business that are mutually beneficial for all involved. Often you don't know you are doing it so here are some warning signs to help yo Read More

  • BY Amanda Rose
07 Oct

One of the most strategically crafted and perfectly executed brands must be that of the "Spring Racing" carnival. The ability to take what was purely a matter of thoroughbred horses racing each other so as punters can make a bet has turned into one of "the" places where women from all walks of life compete on who looks the best. Instead of the imagery associated with horses such as large piles of poo, smells, dirt and grim, workman's  Read More

  • BY Amanda Rose
06 Oct

I have just experienced the Chairmans Lounge and Executive Suite of the Western Sydney Wanderers Football Club's (http://www.footballaustralia.com.au/wswanderersfc/) first game at Parramatta Stadium (soccer) and it is quite evident that when sport and business mix, things happen. Sporting codes and teams unite people. The feeling of "belonging" to a code and/or team is a strong bond that very few can break. The beer, wine and food does he Read More

  • BY Amanda Rose
05 Oct

Gai Waterhouse is a well known brand inside and outside of the horse racing industry. The "name" Gai Waterhouse is a brand strong enough to move mountains. Honest. Pragmatic. Natural. Fun. Happy. Talented. Successful. Unpretentious. Read More

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