It's About the Brand

Saturday, March 31, 2012

Branding is like the personality and integrity of a product, business or person.

If your brand is perceived to be untrustworthy, not delivering on a promise or even if it is seemingly unfriendly to your market - then this can have a direct impact on your bottom line as people will choose to do business elsewhere.


To ensure you have a quality "brand" for your small business, consider the following:

· Google your business name to see how you are perceived already on the web.

· How are you and your staff dealing with complaints?

· Is your marketing “message” honest and does it deliver on its promise?

· Review your online portals: website, Facebook and Twitter – what are you saying on there and how are people responding to you.

· Do a small customer survey, on a regular basis.

· Be honest about changes needed and make them ASAP.

Read the article here in the PS Business Magazine

Meet Your Strategic Connector


  • Skynews
  • smartcompany
  • 2GB

Connect With Me Personally

"Amanda never ceases to amaze me with giving spirit and tremendous creative focus. If she can't create your niche, no one can."

- John Mason, managing consultant,

"Amanda Rose is a savvy business woman extremely connected in business, politics and media. She has a unique ability to captivate any audience and is definitely a woman you need to know."

- Paul Nicolaou | CEO, Australian Hotels Association

"Consult with one of Australia's top strategic connectors for an hour and your life will be turned upside down in a good way."

- Anna James. | Journalist


100% Satisfaction Guaranteed

Tweet Tweet