How to Market Your Business on a Shoestring Budget

Tuesday, June 24, 2014

 

Are you trying to get ahead with a limited marketing budget? Or looking for new and inexpensive ways to help you reach your target market?

I can help!

In this week’s episode of Amanda Rose TV I’m sharing my top tips for how to market your business on a shoestring budget.


You’ll discover:

  • * How to get back to basics

  • * The best way to discover warm leads

  • * Why you might consider working for free

  • * And, how to use social media to strengthen connections



Transcript

Hello, I’m Amanda Rose, your strategic connector; ready to connect you to a success business, career and life.

Today I will share with you my secrets on how to market your business on a shoestring budget.

A great way to promote your business on the cheap (regardless of your size or market) is a mixture of to going back to basics and making the most of modern opportunities.

Speak, present or run workshops for low cost or free to groups and audiences that are your target market.  Word of mouth marketing is cost-free yet the most effective.

You are accessing a qualified individual or business that has taken time out of their day to learn about what you have to share and teach. This is a warm lead.

This also gives you invaluable access to engage with genuine interested parties face to face afterward.  Make sure that prior to your workshop and speaking engagement you stay behind to connect and personally thank everyone who attended your presentation.

Combine this with social media sharing of your area of expertise. In a flooded marketplace people are thirsty for intelligent, simple and fresh new ideas that are easy to implement. Be that person.  Once you’ve met these people in person, follow up on your social media channels!  

Don’t fall into the trap that social media is cheap therefore the best way to market. Putting all your eggs in one basket is not a wise move and won’t resonate with those who respond to different ways of marketing.

Put some effort in to your LinkedIn – it is your online CV.  It’s a one stop shop for sharing your profile, your work, business history, and knowledge with likeminded contacts to build your network.

Facebook is good for increasing your profile and targeted at community based business and small business.  It is more personal LinkedIn and more detailed than Twitter.  

Twitter is good for short sharp snippets of who you are, what you represent and sharing knowledge to your followers.  

As I have always said, take the time to build your networks through employing a variety of marketing methods.

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If you’ve enjoyed this video, I encourage you to like it and share it.

Have a question?  Do. Not. Hesitate to ask me in the comments below.

Of course, I’d love to connect with you personally on one or all of these networks.

And finally, jump onto amandarose.com.au and subscribe to my weekly emails for even more secrets to a success business, career and life.

I’m Amanda Rose and I will see you next time on Amanda Rose TV.

 

 

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