How to Handle Being SHAFTED

23 May

We've all been shafted. It's almost a rite of passage in business, especially if you are a leader in your field. A friend mentioned to me she was in discussions with a colleague on an idea they were to develop together. Three months later she received a marketing email from a competitor promoting their EXACT idea. What can one learn to avoid this happening? 1. As much as possible, only discuss ideas with people who are far r Read More

KONY: Branding Fail or Integrity Fail

07 May

KONY is again a hot topic in the media although this time for its lack of following. There are claims by social media experts that KONY missed the boat with the ‘Cover the Night’ event. They say it was held too long after the social media onslaught where over 100million people watched his video on YouTube. Is this a case of lack of planning by Jason Russell to make the most of the social media onslaught, or is this an  Read More

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