The Greens and Bob Brown are interchangeable terms when it comes to branding. As a result, the resignation of Bob Brown has sparked an interesting debate on the relationship between the organisation brand and the personal brand. Have people been following the brand "Greens" or the brand "Bob Brown"? With over 1.6 million Australians voting for the Greens in 2010, this resignation is a massive blow to the brand of The Greens. As m Read More

I recently took my nieces to watch Dr Seuss’ The Lorax. Supposedly a children’s movie, I can recommend that anyone in business should find an excuse to check it out. The lesson learnt is simple and profound. Reminding us how greed is blinding even to those with the most innocent of intentions. The movie magnifies how people are capable of justifying their selfish business decisions to satisfy their insatiable greed, without co Read More

David Jone’s (DJ's) was built on two things, quality products and service. Because of this, over the years they developed a strong following of men and women ranging from Gen X to baby boomers who wanted just that. There has always been a perceived "war" between Myer and DJ’s when in reality there was no need. Yes, they were competitors but only indirectly because DJ’s had a completely different offering and market to M Read More

If you are currently studying then you are soon to find out that the business world is very different to the enjoyable, socially comfortable world of school, Uni and TAFE. There are steps you can take now, even though may seem premature, will help build your brand, profile and connections for when you need them most – in the workforce. Here are 5 helpful tips to do NOW for your future: 1. Review your Facebook account(s) and Read More

Let’s face it, someone mentions the word "accounting" we cringe. We automatically think "tax time" This is the single biggest marketing issue facing accountants. How can they be seen as more than just "tax accountants" and also be differentiated from all the other accountants in the business world. A great example of how to turn drab into fab when it comes to accountants and marketing is Business By Numbers.(previously name Read More