Branding is like the personality and integrity of a product, business or person. If your brand is perceived to be untrustworthy, not delivering on a promise or even if it is seemingly unfriendly to your market - then this can have a direct impact on your bottom line as people will choose to do business elsewhere. To ensure you have a quality "brand" for your small business, consider the following: · Google your bus Read More

Would you believe it, honesty is now considered a niche service and strategy implemented by the leading (and soon to be leading) businesses. Consumers and clients have been "once bitten twice shy" so to speak, with the level of trust depleting by the minute with false claims, tricky marketing and sneaky sales strategies. The most common form of dishonesty in the world of business is deception and thanks to the Shonky Awards by CHOICE, Read More